REI-Agro

REI Agro was established in the year 1994 with a vision to consolidate the fragmented basmati rice industry. In a short span of time it has risen to the position of an undisputed leadership in the industry. A unique business model, out of the box approach of the management, and the goodwill of the customers have enabled the company to consolidate on its leadership position.

Today, REI Agro with a turnover of Rs.1085 Crores in Fiscal 2007 is the country’s food major. It follows an integrated business model and is equipped with the latest technology available globally. The company has regularly scaled up its production capacity and it has presently got a capacity of 534360 mt/hr

Offering a wide range of brands like Kasturi, Real Magic, Mr. Miller, Hungama, Hansraj and AI-Tahaan, with wide choice in all the price segments, REI Agro has become a household name. The state - of - the - art facilities and ISO - conforming quality initiatives have resulted in superior quality grain at an excellent value proposition. Strict adherence to the international standards as well as world-class quality initiatives has resulted in superb brand image of the company in the international market.

75% of the world's Basmati rice is produced in India and REI Agro is a major player in this country. Keeping abreast of the changing time, the company has been proactively strengthening its branding, processing and production capabilities.

REI Agro launched its 6Ten chain of retail outlets in the last quarter of the fiscal of 2006-07 as a part of its objective to get closer to the customer decision making process, enhance margins and realizations.