Keeping an account of the popularity of Basmati rice in the international market, the company developed a powerful marketing strategy in the global arena. The company is already exporting to many overseas destinations. The company products have earned remarkable popularity in the market and the share of exports in the total revenues is rapidly increasing.

Parboiled basmati rice is favoured in the export market because of its aromatic flavour, elongation on cooking and its non sticky nature. Indian Basmati is the most preferred variety of rice globally.